George is a Fashion & Portrait Photographer based in London, working with ethical and environmentally-conscious organisations aiming to challenge fast-fashion’s status quo.
His journey in sustainable fashion began by seeing the unrelenting churn of fast fashion ever increasing year by year.
While researching the practices of fast-fashion, he saw not only the human toll on the garment workers, many of whom are women working in 3rd world countries, but also the environmental impact of over-production, and over-consumption of cheaply made, mass produced clothing. Motivated by this experience, George set out to make a positive difference by collaborating and championing ethical fashion brands.
Throughout his career, George has actively sought out partnerships with fashion labels that share his belief that fashion shouldn’t come at the expense of the people who make the clothes, nor the environment around them. His work supports the good work of people trying to make a difference and positive change in the industry. From advocating for fair labor conditions, to promoting eco-friendly materials and production methods, George has consistently pushed for a more conscious and transparent fashion ecosystem. By forging strong connections with these brands, they aim to champion sustainable fashion practices and push towards bringing them to the forefront of the industry.
With a keen eye for storytelling and narrative, George is emerging as a driving force in the industry. His reportage work weaves together dramatic narratives, and his documentary images are a powerful call to action, whilst also beautiful and complete in their own right. His work in fashion proves that it’s possible to challenge the prevailing mindset of disposable fashion without compromising on aesthetics.
The mixture of the two styles showcases the incredible potential of a documentary background & fashion sensibilities - of blending style and sustainability, narrative, and beautiful imagery.
Driven by a vision of a fashion industry that respects both people and the planet, George continues to be a catalyst for transformation. By collaborating with brands genuinely trying to be more sustainable and ethical and environmentally conscious organisations, together, they challenge the status quo, fostering a more sustainable and equitable future for the world of fashion. With every endeavor, George strives to create a positive impact, inspiring others to join the movement towards a more responsible and conscious fashion industry.